KKR-backed
Emerald Media has acquired a minority stake in YuppTV by investing USD 50 million into the video platform. The US-based firm has a reach of more than 400 million households and offers content in 14 languages across the globe.
Uday Reddy, Promoter and CEO
YuppTV, said, “We couldn’t ask for a stronger partner than Emerald Media. YuppTV is a content distribution platform with a strong consumer connection, and Emerald Media has global media relationships. We hope to leverage their relationships and existing assets Endemol, OML, Fluence and Graphic India to create original programming and make this platform a next generation distribution and content powerhouse.”
About Emerald Media
Emerald Media is a Pan-Asian platform established by KKR to invest in the fast-growing media and entertainment industries across Asia for which KKR has committed up to $300mm from its KKR Asian Fund II. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. Paul and Rajesh together have a combined experience of more than 30 years in the industry and bring a unique blend of operational and investment acumen to their business approach.
The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. The platform looks to invest approximately $15-75mn per investment to acquire control or significant minority positions in growing public and private media companies.
About YuppTV
Headquartered in Atlanta, GA, YuppTV is the one of the world’s leading over-the-top (OTT) content player for South Asian Content, live TV, video on demand, and on-demand Movie Solutions. YuppTV a pioneer in OTT space delivers more than 250 television channels in 14 languages, 4500 videos (daily), movies, and a lot more. Content is offered to viewers through a single subscription-based service in the form of Live TV, Catch-up TV,
Bazaar and Movies that can be viewed on any of the six screens for video content consumption - Connected TVs, Internet STBs, Smart Blu-ray players, PCs, Smart Phones and Tablets.
YuppTV services, currently has one of the industry’s highest content user engagement rate. Not surprising that millions of satisfied customers across the globe select YuppTV for their choice of entertainment.
For more information: http://www.yupptv.in/
