The annual IIFA Utsavam rewards the artistic and technical achievements of the South Indian film industry. The ceremony is organised by Wizcraft International, the team behind the IIFA Awards, and represents Tamil cinema, Telugu cinema, Malayalam cinema and Kannada cinema.
The ceremony was instituted in 2016, after the 2015 South Indian floods had delayed the event from December 2015. The Awards are presented in separate parts on two different days. On the first day the most promising upcoming South Indian film artistes from the Tamil and Malayalam film industries are honored, while the second day honors artists & technicians of the Telugu and Kannada film industries. The Award nominees are selected by a jury of senior artistes and professionals and voted for by public polling.
This Year it is happening on 28th and 29th March and the event will be covered on NTV News Live Channel